Ihr Warenkorb ist leer
Ihr Warenkorb ist leerMario Costa
Bewertet in Brasilien am 30. Januar 2024
Bem explicativo.
Anonym
Bewertet in Deutschland am 28. Februar 2023
Buch fällt einfach auseinander
Dimitri Novak
Bewertet in Deutschland am 27. Dezember 2023
Well-written, full of useful insights as well as techniques for coming up with better ideas. Excellent resource, especially for newcomers to the field of copywriting.
Zinkow
Bewertet in Deutschland am 14. April 2023
The book is a good introduction to the subject and provides comprehensive information in the most important areas of the topic
Eddy Van den Eijnden
Bewertet in Deutschland am 6. Januar 2022
Great example of insights and methods for creative writing. Best English ad book I read since “Hey Whipple, Squeeze this”. Dive in and get inspired!👇“Note: this is also an excellent resource for people who dislike copywriters. Maybe you’re a client, a designer, or even worse, in a relationship with a copywriter.” 😂Ah, now I see why my girlfriend… (You finish the story). Great to see all the inspiring examples with original sources (Ricola, Porsche, …). Now I am out of pages… Help! 🆘Really liked the ‘say it straight’-pointer with the simply beautiful “shot on iPhone”-line. And… great to see you mentioned Thomas Kemeny too with Junior.Dan, you reached me in the smallest town of Belgium, called Wortel 🥕(Google translate that), with your great work. Imagine who else! 🌎
Trecul
Bewertet in Deutschland am 6. Mai 2022
I'll be going back to this book for tips and ideas frequently. As a Senior Copywriter, I fully recommend this book to professionals and future copywriters. Thank you for writing this Dan!
DJ SoulClap
Bewertet in Deutschland am 30. Mai 2022
Hat mir wirklich sehr geholfen mich zu strukturieren und mir kamen beim Lesen unheimlich viele Ideen für ein großes Projekt, an dem ich gerade arbeite. Bin sehr happy!
dom
Überprüft in Polen am 26. Juli 2022
The content isn't unique or extraordinary; however, it's sweet enough.Incredibly rubbish print quality – shame on you, publisher.Take care!
Kyri
Bewertet in Deutschland am 25. März 2022
If you're a copywriter, stop what you're doing and read this. Especially if what you're doing is thinking of campaign concepts and headlines. Which is likely. Because you're a copywriter.So much of this rings true about how you can doubt yourself and ride the emotional roller-coaster of creativity. It has simple techniques to help plus a whole bunch of great examples of different types of headline structures.It's not too long, very engaging, and very honest. Just like a good headline.Thank you, Dan!
Irene
Bewertet in Italien am 22. Juli 2022
Non hai idee? Devi leggere Dan.Continui a dirti che tanto non ce la farai? Leggi Dan.La tua giornata è un completo disastro e il tempo non sembra mai abbastanza per finire quel lavoro? Mi sembrava di essere stata abbastanza chiara: leggi Dan, Cristoforo Colombo! (cit.)Chi è Dan? Un vecchio lupo di mare (ciao Dan!^^), un copywriter, un partner della tua coppia creativa immaginaria che siede difronte alla tua scrivania e ti smaschera, ti consiglia, fa battutacce. E’ piacevole “confrontarsi” con qualcuno in questo nostro ambiente di lavoro, spesso ostile e solitario. Dan è il Copy che avrei voluto conoscere, la penna che avrei voluto avere al mio fianco…e per tutti i Kraken, Dan traduci questo libro in italiano! Non sai quanto certe menti ne avrebbero bisogno.Ho inserito alcune sue dritte nelle mie lezioni sulla comunicazione. Hey, se sei un insegnate dovresti farlo anche tu.Ah! Dimenticavo: Dan risponde! Provate a scrivergli un’email…lui risponde, risponde davvero. (io lo adoro!)
Ryan
Bewertet in Kanada am 16. Februar 2022
This is the one.As a copywriting student, this book is exactly what I was after. It's full of the same brilliance you'll find in many other books, interwoven with personal stories and career insights from the authour. While that alone is enough to buy it, where this book wins for me is that it also does you the service of providing step by step guides (with examples!) of how to put those tips into practice and improve your writing on the spot! I can't recommend it enough.If you find this book useful, or inversely, want to know if you'll find the book useful, I'd suggest subscribing to Dan's weekly newsletter. It's where I found out about the book in the first place.Thanks for putting this together Dan, it's done me wonders.
ACC
Bewertet in Deutschland am 1. März 2022
Ins't it great when as entrepreneur, books take you quickly to inspiring examples that you can quickly apply? Thanks to the author for the valuable insights.
Produktempfehlungen
